Pricing Your Home for Sale - Part 2 of 3 Wednesday, Jul 19 2006
Real Estate 10:49 am
DECLINING MARKET - BUYER’S MARKET
The rub comes in when you are in a Declining Market. If you err on the high side, the home never sells because it is always overpriced. Even if you price it correctly, if it doesn’t sell immediately then your home becomes over priced and doesn’t sell.
Let’s take the same example. A similar home closed this week for $790,000 and had a 30 day escrow. The current market value of your home is $780,000 because it has declined $10,000 during the month. So if you price your home at $780,000 and it doesn’t sell right away then you are over priced and need to reduce your price $10,000 every month until it sells. Obviously if your home sits on the market for 5 months you may be lucky to get $740,000 for it. Other factors which come in to play in a Declining Market are fewer buyers and more homes for sale – supply is high and demand is low. So it becomes even more important to price you home properly.

It may be best to offer your home at $20,000 under market value to attract potential buyers and get a quick sale. There is a price where everyone says to themselves, “That’s a no brainer! We’ll buy it.” Everyone wins. The seller minimizes their potential loss and the buyer gets a good buy. REALTORS® will steer their clients to the best buys available. So if you under price your home by $30,000 then you have a good chance of selling it within 3 months. At the end of 3 months, you will need to reduce the price yet again.
Naturally, we want to predict when this declining market will end, level off, and start back up. If we feel it is going to be of short duration then we may want to hold off on reducing our price. If it looks like it is going to persist then we may want to get aggressive in our pricing. Recent events have made it very difficult for REALTORS® and Sellers in determining the proper course of action.
